Conflicts often arise when people perceive things differently or hold a different point of view on a subject. Conflict rarely arises because of the subject itself. In reality, the way something is said or presented is most often the source of conflict. Without realizing it, we attach enormous importance to the way things are communicated to us, even though we believe we are just sticking to the facts. The problem is that this difference in perception can turn into negative or aggressive behaviour, and affect everyone involved.
When dealing with conflict, it is necessary to identify the communication filter (the communication colour) of everyone involved. Next, it's important to know what conditional or negative behaviour is likely to be exhibited by each colour, in order to manage that behaviour. The ComColors model will help you adapt to the negative behaviours you observe, so that you can find a win-win solution in difficult situations or relationships.